KTB My Country My Bank
Thai bank with humor. Mostly banks look formal and serious. So we try to differentiate the brand KTB by creating friendly characters that can communicate directly with customers. The characters were inspired by the logo which is one of the important bird species in Thai literature. The characters with good humor were designed like the bird eggs in imagination including the short messages that can bring smile to everyone who see them. The characters were proposed to be applied to a lot of media such credit card, ATM, magnet and line chat application.
